Wrong opening hours. A location you closed two years ago. Services you don’t offer and prices you never charged. Stated confidently, to someone who was about to become a customer.
Free accuracy check. Takes about a minute, no card required.
If you’re simply absent from an AI answer, you lose a customer you never knew about. If you’re present but described incorrectly, you lose one who was actively trying to reach you — and who now believes something false about your business.
“Permanently closed” is the one owners find most alarming. It happens more often than you’d think, and it usually traces back to a single stale directory listing nobody has looked at in years.
None of this is malice on the machine’s part. These systems assemble an answer from whatever they can find about you, and they have no reliable way of knowing which source is current. The oldest, most confidently worded page frequently wins.
“Is Hartley & Sons open on Saturdays?”
Illustrative example. Hartley & Sons have opened on Saturdays for three years.
In roughly four out of five accuracy checks we run, at least one of these is present.
Changed your hours, added a late night, stopped opening Saturdays? Directories rarely catch up, and the assistant reads the directory.
An address you left behind can persist for years, sending customers to an empty unit and quietly splitting your reviews across two entries.
Old marketing pages, aggregator category tags and scraped listings all attach services to you that you dropped — or never provided in the first place.
A figure from a three-year-old promotion, quoted back to a prospect as your current rate. Awkward on the phone and expensive if they walk away instead of calling.
Similar name, nearby town, same trade. The assistant merges you with another business and you inherit their reviews, their hours or their complaints.
The most damaging of the lot. One stale source says you’re closed, the assistant repeats it, and you never hear from the customer who believed it.
There’s no button anywhere that corrects an AI assistant. What there is, is a chain of sources it draws from — and every link in that chain is something you can actually control or influence.
We run the questions your customers ask across the major assistants and record every factual claim made about you. Anything that doesn’t match reality gets written down, with the wording as stated.
Each error is tracked back to where it came from: an old directory entry, an aggregator, a review platform, a scraped copy of a page you deleted, or your own site contradicting itself.
We fix the underlying records — claiming listings, submitting corrections, removing duplicates, resolving contradictions on your own site, and making the correct version easier to verify than the wrong one.
We re-ask the same questions until the answer changes, then keep checking monthly. Errors have a habit of returning when a directory refreshes from an old cache.
Most people start with the free check, see something they didn’t like, and move to the audit.
Every factual claim the major assistants currently make about your business, listed and marked correct or incorrect.
The full picture: every error traced to its source, plus a prioritized list of corrections to make.
Ongoing monitoring from $397 a month. See all plans →
Not directly. There is no correction form and no support line for this. What we do is change the evidence the system reads until the correct version is the better-supported one. That works reliably for factual details like hours, addresses and services. It works less predictably for opinion and sentiment.
That’s common, and it’s part of the job. Most directories and aggregators have a correction or claim process, and we work through them. Where a site won’t cooperate, the approach shifts to making the accurate version so well corroborated elsewhere that it outweighs the outlier.
No, and we’d be careful here. We correct factual business data — hours, locations, services, descriptions. If you believe something defamatory has been published about your business, that’s a matter for an attorney, not a marketing service, and we’ll say so rather than take the work.
Monthly is our recommendation, and it’s not an upsell for its own sake. Errors genuinely do return — a directory refreshes from an old cache, an aggregator re-imports stale data, a new source appears. A one-off fix is worth doing; it just isn’t permanent.
It’s where accuracy work pays off most, because the same error tends to replicate across every branch record. We handle multi-location groups with per-branch scoring and a consolidated report for head office.
The free check takes about a minute. In most cases it finds at least one thing worth correcting.